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The success of the first rodeo led to the formation of the Livermore Stockmen's Rodeo Association in April 1919. The association selected 15 acres of the Callaghan vineyard on Lizzie Street (now Livermore Avenue) and sold stock or script for $25 a share to purchase the land. Many local people, including ranchers and business, bought shares; some redeemed later but many have kept them to this day.

Construction of the center section of the grandstand and some bleachers, which together held 2,400 seats, were completed for the second rodeo, which was held on July 3rd, 4th and 5th, 1919, an was described by the Livermore Herald as "the most successful rodeo ever held in the west." In early years, the show was always held on the 4th of July plus the weekend immediately following or preceding the 4th - hence the show ran from two to five days.

For the first few years, there was no Public Address System, so the announcing was done on horseback with a megaphone. Those with the best vocal chords were "Foghorn" Murphy and later Ike Latimer followed by Abe Lofton. From 1930-1965 with a P. A. System and sometimes on horseback, came Livermore's own Bud Bentley. Professional announcers were hired from then to now.

During the early years there were many local riders. But even in those days, many top professional riders and performers were attracted to the show. All were seen on movie newsreels.

Those in charge worked hard and gave generously to insure the success of the show and the satisfaction of the spectators and the participants as well. John McGlinchey would send two header wagons out to the Mourterot Ranch and buy hay so that the many cowboys that stayed at his home would have feed for their horses. His wife Elizabeth and her daughters fed all the cowboys at the huge table in their kitchen.

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